As the standard for earphones becomes how effective the noise cancelling, we flipped the script. With Ambie, it's how much more you hear while you're still in your own world.

K&C defined Ambie’s global brand direction and built its US website around a clear communication pyramid: brand essence → product proof → key details. We reframed Ambie from a technical “gadget” to something sociable—positioned for a category-redefining generation on the move. Anchored by “Tune in your world” and the category claim “the original open-listening design.” Connection, possibility, and togetherness over isolation.

Creator-led visuals capture everyday moments. The site integrates discovery to purchase in one scannable flow with a simplified product area prioritising the main wireless SKU and colors, with wired presented clearly below. Trust appears early—fit philosophy, open-ear safety, Sony audio heritage—while deeper stories sit beneath. E-commerce is tuned for conversion: early CTAs, one click to cart, two to checkout, on-domain payment, and intuitive add-ons that lift AOV.

Result: clear positioning, human storytelling, and a shoppable, scalable brand system