Danner:

Winter

redefined

Creating a global campaign aimed at the urban market for a brand known for it’s heritage within the military and outdoors.

As part of a growing series of stories from New York, Portland and London with pioneering creators who have an obsession with their craft. We connected these values of authenticity in their work with the same values Danner has held since 1932 when they first began creating hand made boots in Portland, Oregon.

 

For over a century, Danner has crafted boots with purpose and integrity - footwear to equip those who choose the unlikely path, those who pioneer. The videos and photo stories formed the backbone of the campaign as the featured artisans spoke about their craft, its connection to quality and longevity and winter in the city. Key factors in Danner’s handmade American footwear.

 

Working with a global team, K&C created a campaign series which covered printed publications and advertising, social media, visual merchandising and video production.

 

Featuring: Laila Gohar, Shinsuke Nakada, Jerry Buttles, Jacob Melinger, Phoebe Lovatt, Mark Bollman, Ben Erickson, Brit Kleinman, Kimberly Wesson, Mark Holmes, Stephen Kenny, Sarah Wolf, Richard Koehler, Spencer Staley and Britt Howard.

Client

Danner

Industry

Lifestyle & Fashion

Area of Work

Brand Communication

Campaign

K&C Team

Daisuke Nakamichi

Kenta Kuwahara

Lee Basford

Collaborators

Chris Flanagen, Shaniqwa Jarvis, Shaina Feinberg, Tyson Wisbrock, Laura Barisonzi, Dylan VanWeelden, Akira Onozuka, Shinji Yagi

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Danner

Winter redefined

Creating a global campaign aimed at the urban market for a brand known for it’s heritage within the military and outdoors.

As part of a growing series of stories from New York, Portland and London with pioneering creators who have an obsession with their craft. We connected these values of authenticity in their work with the same values Danner has held since 1932 when they first began creating hand made boots in Portland, Oregon.

 

For over a century, Danner has crafted boots with purpose and integrity - footwear to equip those who choose the unlikely path, those who pioneer. The videos and photo stories formed the backbone of the campaign as the featured artisans spoke about their craft, its connection to quality and longevity and winter in the city. Key factors in Danner’s handmade American footwear.

 

Working with a global team, K&C created a campaign series which covered printed publications and advertising, social media, visual merchandising and video production.

 

Featuring: Laila Gohar, Shinsuke Nakada, Jerry Buttles, Jacob Melinger, Phoebe Lovatt, Mark Bollman, Ben Erickson, Brit Kleinman, Kimberly Wesson, Mark Holmes, Stephen Kenny, Sarah Wolf, Richard Koehler, Spencer Staley and Britt Howard.

Client

Danner

Industry

Lifestyle & Fashion

Area of Work

Brand Communication

Campaign

K&C Team

Daisuke Nakamichi

Kenta Kuwahara

Lee Basford

Collaborators

Chris Flanagen, Shaniqwa Jarvis, Shaina Feinberg, Tyson Wisbrock, Laura Barisonzi, Dylan VanWeelden, Akira Onozuka, Shinji Yagi

Case Studies

Services

Clients & Awards

Portfolio

Approach

Terms and Conditions

 

Sign up to

receive

the latest news.