balmuda
just because
K&C shaped BALMUDA’s U.S. identity around ‘Just Because,’ channeling its maverick DNA through immersive events, strategic OOH, refined digital design, and product storytelling.
K&C defined BALMUDA’s US brand direction around “just because” – finding extraordinary in everyday moments.
We launched through three key interconnected initiatives:
1) The MoonKettle Event (March 2025) brought Japan’s tea cocktail masters Teabucks to Brooklyn for an immersive two-part experience introducing the brand to New york in a visceral way. This was executed through an intimate tea ceremony and a social mixer where the top 75+ media and influencers attended.
2) A redesigned e-commerce site, embedding “just because” throughout the e-commerce experience. The website now is better optimized for conversion and brand journey that features award winnnig photographer Sam Harris’ commissioned lifestyle imagery throughout.
3) OOH activations in prime locations of New York designed to and retail partnerships that created physical touch points, from Taku Sando, 50 Norman, Williams Sonoma, and Crate & Barrel.
Client
Balmuda
Industry
Consumer Electronics
Area of Work
Brand Strategy, Experiential Marketing, Website,
E-Commerce, Content Strategy, Event Production, Art Direction, Global Positioning
K&C Team
Creative Direction: Simon Taylor
Art Direction: Lee Basford
Design: Kenta Namba
Strategic Planning: Hugo Burel, Ami Hirano, Rina Deguchi
Social Media Strategy: Aliyah Iwai, Pepa Nemkova, Caroline Seghers
Creative Growth Services: Sho Sato
Account Management: Sayuri Tanaka
Managing Director: Daisuke Nakamichi
Collaborators
Website: Yuhi Nakano
Photographer (documentary): Sam Harris
Photographer (Lifestyle): Rio Yamamoto
Lighting & Retouching: Kosuke Arai
Case Studies
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Balmuda
just because
K&C shaped BALMUDA’s U.S. identity around ‘Just Because,’ channeling its maverick DNA through immersive events, strategic OOH, refined digital design, and product storytelling.
K&C defined BALMUDA’s US brand direction around “just because” – finding extraordinary in everyday moments.
We launched through three key interconnected initiatives:
1) The MoonKettle Event (March 2025) brought Japan’s tea cocktail masters Teabucks to Brooklyn for an immersive two-part experience introducing the brand to New york in a visceral way. This was executed through an intimate tea ceremony and a social mixer where the top 75+ media and influencers attended.
2) A redesigned e-commerce site, embedding “just because” throughout the e-commerce experience. The website now is better optimized for conversion and brand journey that features award winnnig photographer Sam Harris’ commissioned lifestyle imagery throughout.
3) OOH activations in prime locations of New York designed to and retail partnerships that created physical touch points, from Taku Sando, 50 Norman, Williams Sonoma, and Crate & Barrel.
Client
Balmuda
Industry
Consumer Electronics
Area of Work
Brand Strategy, Experiential Marketing, Website,
E-Commerce, Content Strategy, Event Production, Art Direction, Global Positioning
K&C Team
Creative Direction: Simon Taylor
Art Direction: Lee Basford
Design: Kenta Namba
Strategic Planning: Hugo Burel, Ami Hirano, Rina Deguchi
Social Media Strategy: Aliyah Iwai, Pepa Nemkova, Caroline Seghers
Creative Growth Services: Sho Sato
Account Management: Sayuri Tanaka
Managing Director: Daisuke Nakamichi
Collaborators
Website: Yuhi Nakano
Photographer (documentary): Sam Harris
Photographer (Lifestyle): Rio Yamamoto
Lighting & Retouching: Kosuke Arai
Case Studies
Services
Clients & Awards
Portfolio
Approach
Terms and Conditions
Sign up to receive
the latest news.
