Will experience save us?A memo on the culture of being chronically online.

By Lucie Chambeau

January 15, 2026

A few days ago, I read a quote that hit way too close to home saying “the goal now isn’t to connect people with people, but people with the platform”.

 

I feel tired. Exhausted by the digital information overload I ingest everyday, and exhausted at my lack of discipline in filtering the content and downsizing the time I spend engulfing this overload. Worse even, I work in that very economy, helping brands appear on platforms, build audiences and foster this system of digital “connection”. I guess the constant internal conflict of despising these platforms while being an active reason for their existence makes it even more draining.

“I feel tired. Exhausted by the digital information overload I ingest everyday, and exhausted at my lack of discipline in filtering the content and downsizing the time I spend engulfing this overload.”

So I keep circling back to the same question: is it our fault, or is it overexposure? Is it our fault because we’re incapable of determining what a healthy consumption of these platforms look like, or have we been swallowed whole by an algorithm designed to make moderation impossible?

 

Social media was once created to connect and inspire people. But over time, we’ve seen how instead, it ostracises them from genuine connection to others, oneself, and the present moment and deprives them from authentic and creative thinking. 

Fundamentally, the original ethos behind social media is not what bothers me. Seeing great cooking, funny comedy, how-to's, beautiful landscapes, and architecture is wonderful and inspiring. It’s not all bad.

 

I think what saddens me is how automated social media use has become. A moment of silence? Of “nothing to do”? Let me pull up my phone to doomscroll real quick. We don’t know how to do nothing anymore and how to be alone with our thoughts. We run away, to a world that numbs our brains and numbs our hearts from feeling real things, in the now. It’s so much easier to give into the FOMO and check what I’m missing out on rather than enjoying what I have now, and sitting with how I’m feeling in the moment. So much easier to look at what others are doing than to actually do something myself. 

Might sound dramatic, but it is a drug. Or at least it feels like one to me. 

And it’s not even one that feels good. Feeding you with bite-piece of pseudo-psychological life advice, telling you to care about this, do this, buy that while simultaneously making you feel guilty about it all, making your brain feel like a pressure cooker about to explode, as if the time we’re living in wasn't stressful, unsettling and confusing enough. 

“Social media was once created to connect and inspire people. But over time, we’ve seen how instead, it ostracises them from genuine connection to others, oneself, and the present moment and deprives them from authentic and creative thinking.”

But enough complaining. There ARE some takeaways from this. And bright ones at that.

 

More and more, I see people voicing their need to [re]connect. Their craving for relationships. Their yearning for “genuine” bonds. Something that makes you feel full, that makes you think “ah, so this is what it means to be human”. Those impromptu, passionate conversations you have with strangers at a terrasse, those spontaneous tight hugs that say more than a thousand words. Those moments when you’re here, together, and say nothing, feeling the connection to the bone, because the emotional attunement is so strong, words are superfluous. 

 

Introducing experience as an act of resistance

 

So how do we make people learn how to “connect” again? Not in a ChatGPT self-diagnosis kind of way, but in a “for the first time in years, I did not think about anything else but where I was, who I was with and how I was feeling in that very moment” kind of way?

Maybe the answer isn’t to abandon technology, but to treat real experience as an act of rebellion. To choose presence like it’s a protest. To build community like it’s a strategy for survival.

Because if platforms are training us to forget what it feels like to be human, then it’s on us to practice remembering, together.

Offline experiences won’t fix everything, but they can stitch us back into the world, thread by thread. And when we feel the weight of our own lives again, maybe that’s when we start to feel whole. So instead of creating more places to scroll on, let’s open more places to show up. More excuses to gather. More things worth being present for.

 

If that’s so, then what does resistance look like when the problem isn’t just distraction, but a whole infrastructure that fosters disconnection?

 

I have a few thoughts on that - and I really think that these actions don’t need to be huge to be significant and meaningful. For me, it’s about reclaiming intentionality and depth behind the experiences you curate. 

 

Resisting by refusing to be everywhere at once

 

The above-described system strives on ubiquity: everything is streamable online, and the story of the experience becomes the experience itself. 

In response to this, perhaps resisting is just about letting things exist only where they happen. 

You can promote an event on social media before it happens. You can share a recap after. But while it happens? Refrain from live documenting it. Ensure that the experience you get is the experience of actually being present. If you weren’t there, you weren’t there, and that’s okay. A culture that allows you to “get the vibe” from afar erodes the value of presence. Scarcity isn’t exclusionary. In an overexposed system, it’s sacred. Here, we try to reinstate the boundary between the experience and the image of the experience.

 

Reclaim experiences that are non-performative

 

In the system we evolve in, we’re conditioned to decorate our experiences for the camera. It becomes about looking good rather than having any actual inherent value. 

But maybe beautiful is not just beautiful by design. Perhaps, it’s the substance of what we offer that is beautiful.

Here, we’re talking about gatherings that prioritize conversation over décor. That value debate over aesthetics. That celebrates connection over composition. Making food taste good, not look good. 

An experience where the KPI is about what you felt, not the content you recorded. 

Because when you craft experiences that don’t beg to be documented, people stop performing and start participating.

 

This would reintroduce the idea of attending gatherings not because it ‘looks good’ to be there, but because you just genuinely ‘want to’ be there. And if you pause and think about it, when you want to be somewhere, you often forget about the pretty post you were planning on making so everyone can see. 

 

 

Return social media to its rightful place

 

As I said before, social media itself is not the enemy. We just need to keep it where it should rightfully stand in our life. A potent source of inspiration, a convenient tool for quick and easy information, and an efficient means of communication. It’s not about punishing yourself for using platforms. It’s about repositioning them as supporting actors rather than the director of your attention.

 

Here, rather than advocating abstinence or digital exile, I really want to highlight how I am simply trying to reclaim what is lived. The sensory, the unbroadcasted, the ephemeral.

It is resistance because it disrupts the economic logic of platforms: by reducing the production of content, you stop feeding the machine. And you start regaining free will and critical thinking.

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Will experience save us? 

A memo on the culture of being chronically online.

By Lucie Chambeau

January 15, 2026

A few days ago, I read a quote that hit way too close to home saying “the goal now isn’t to connect people with people, but people with the platform”.

 

I feel tired. Exhausted by the digital information overload I ingest everyday, and exhausted at my lack of discipline in filtering the content and downsizing the time I spend engulfing this overload. Worse even, I work in that very economy, helping brands appear on platforms, build audiences and foster this system of digital “connection”. I guess the constant internal conflict of despising these platforms while being an active reason for their existence makes it even more draining.

“I feel tired. Exhausted by the digital information overload I ingest everyday, and exhausted at my lack of discipline in filtering the content and downsizing the time I spend engulfing this overload.”

So I keep circling back to the same question: is it our fault, or is it overexposure? Is it our fault because we’re incapable of determining what a healthy consumption of these platforms look like, or have we been swallowed whole by an algorithm designed to make moderation impossible?

 

Social media was once created to connect and inspire people. But over time, we’ve seen how instead, it ostracises them from genuine connection to others, oneself, and the present moment- and deprives them from authentic and creative thinking. 

Fundamentally, the original ethos behind social media is not what bothers me. Seeing great cooking, funny comedy, how-to's, beautiful landscapes, and architecture is wonderful and inspiring. It’s not all bad.

 

I think what saddens me is how automated social media use has become. A moment of silence? Of “nothing to do”? Let me pull up my phone to doomscroll real quick. We don’t know how to do nothing anymore and how to be alone with our thoughts. We run away, to a world that numbs our brains and numbs our hearts from feeling real things, in the now. It’s so much easier to give into the FOMO and check what I’m missing out on rather than enjoying what I have now, and sitting with how I’m feeling in the moment. So much easier to look at what others are doing than to actually do something myself. 

Might sound dramatic, but it is a drug. Or at least it feels like one to me. 

And it’s not even one that feels good. Feeding you with bite-piece of pseudo-psychological life advice, telling you to care about this, do this, buy that while simultaneously making you feel guilty about it all, making your brain feel like a pressure cooker about to explode, as if the time we’re living in wasn't stressful, unsettling and confusing enough. 

“Social media was once created to connect and inspire people. But over time, we’ve seen how instead, it ostracises them from genuine connection to others, oneself, and the present moment- and deprives them from authentic and creative thinking.”

But enough complaining. There ARE some takeaways from this. And bright ones at that.

 

More and more, I see people voicing their need to [re]connect. Their craving for relationships. Their yearning for “genuine” bonds. Something that makes you feel full, that makes you think “ah, so this is what it means to be human”. Those impromptu, passionate conversations you have with strangers at a terrasse, those spontaneous tight hugs that say more than a thousand words. Those moments when you’re here, together, and say nothing, feeling the connection to the bone, because the emotional attunement is so strong, words are superfluous. 

 

Introducing experience as an act of resistance

 

So how do we make people learn how to “connect” again? Not in a ChatGPT self-diagnosis kind of way, but in a “for the first time in years, I did not think about anything else but where I was, who I was with and how I was feeling in that very moment” kind of way?

Maybe the answer isn’t to abandon technology, but to treat real experience as an act of rebellion. To choose presence like it’s a protest. To build community like it’s a strategy for survival.

Because if platforms are training us to forget what it feels like to be human, then it’s on us to practice remembering, together.

Offline experiences won’t fix everything, but they can stitch us back into the world, thread by thread. And when we feel the weight of our own lives again, maybe that’s when we start to feel whole. So instead of creating more places to scroll on, let’s open more places to show up. More excuses to gather. More things worth being present for.

 

If that’s so, then what does resistance look like when the problem isn’t just distraction, but a whole infrastructure that fosters disconnection?

 

I have a few thoughts on that - and I really think that these actions don’t need to be huge to be significant and meaningful. For me, it’s about reclaiming intentionality and depth behind the experiences you curate. 

 

Resisting by refusing to be everywhere at once

 

The above-described system strives on ubiquity: everything is streamable online, and the story of the experience becomes the experience itself. 

In response to this, perhaps resisting is just about letting things exist only where they happen. 

You can promote an event on social media before it happens. You can share a recap after. But while it happens? Refrain from live documenting it. Ensure that the experience you get is the experience of actually being present. If you weren’t there, you weren’t there, and that’s okay. A culture that allows you to “get the vibe” from afar erodes the value of presence. Scarcity isn’t exclusionary. In an overexposed system, it’s sacred. Here, we try to reinstate the boundary between the experience and the image of the experience.

 

Reclaim experiences that are non-performative

 

In the system we evolve in, we’re conditioned to decorate our experiences for the camera. It becomes about looking good rather than having any actual inherent value. 

But maybe beautiful is not just beautiful by design. Perhaps, it’s the substance of what we offer that is beautiful.

Here, we’re talking about gatherings that prioritize conversation over décor. That value debate over aesthetics. That celebrates connection over composition. Making food taste good, not look good. 

An experience where the KPI is about what you felt, not the content you recorded. 

Because when you craft experiences that don’t beg to be documented, people stop performing and start participating.

 

This would reintroduce the idea of attending gatherings not because it ‘looks good’ to be there, but because you just genuinely ‘want to’ be there. And if you pause and think about it, when you want to be somewhere, you often forget about the pretty post you were planning on making so everyone can see. 

 

 

Return social media to its rightful place

 

As I said before, social media itself is not the enemy. We just need to keep it where it should rightfully stand in our life. A potent source of inspiration, a convenient tool for quick and easy information, and an efficient means of communication. It’s not about punishing yourself for using platforms. It’s about repositioning them as supporting actors rather than the director of your attention.

 

Here, rather than advocating abstinence or digital exile, I really want to highlight how I am simply trying to reclaim what is lived. The sensory, the unbroadcasted, the ephemeral.

It is resistance because it disrupts the economic logic of platforms: by reducing the production of content, you stop feeding the machine. And you start regaining free will and critical thinking. 

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Services

Clients & Awards

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