Rina started her career in advertising after graduating from college in the US. She worked with agencies including McCann Erickson and Wieden + Kennedy, working with a wide range of FMCG brands. Driven by a passion for exploring the brand side of the business, Rina took a leap into the startup world by joining a Singaporean F&B startup. She played a crucial part in establishing the business in Japan and managing local marketing communication. At K&C, she handles client projects and oversees K&C’s Japanese tea brand, a | round tea, utilizing her agency and brand expertise.