Studied at London College of Printing BA(Hon’s) Graphic Art.

One of the founding members of TOMATO: a studio collective made up of individuals from creative backgrounds. It is based in London and New York. Since the famous visual production of the film “Train Spotting”, the group has gone to be a huge success in many of its chosen fields. Simon is the leading figure to TOMATO and well-know graphic designer in the film “The Jackal” or NIke Levis ads but his legacy extends to varied field such as working as an architect, interior designer, fashion designer etc. As a creator SImon himself has many MNC client such as BBC, Universal Pictures, Warner Bross, 20th Century FOX, Royal Mail, Garrard, Nike, Levi’s TV Asahi etc.

It is also evident that there are important links between him and Japanese culture though his works and thus now being a partner/director at Kitchen & Company to pursuit its vision around the globe.