“The brand focus on engaging potential customers through creative visuals, and for customers already familiar with the brand. The strategy includes clear and informative content.”

“Online reservations doubled, purchases increased by 1.4 times and sales saw a remarkable surge, rising by approximately 1.7 times compared to last year.”

The goal of the project was to introduce the IDS (Interior Design Service) to Japan. As a relatively unknown concept the primary objectives were to explain what IDS is, its purpose and benefits, highlight the unique features it offers and what sets it apart from other services.

1.Targeted Communication: The brand focused on engaging potential customers through creative visuals. These visuals emphasized the brand’s specialization in design-oriented furniture, particularly modern and contemporary designs. This visual approach effectively conveyed the brand’s history of over 70 years, highlighting its expertise in crafting sophisticated, high-end furniture, setting it apart from mass-produced alternatives.
2.Existing Customer Engagement: For customers already familiar with the brand the strategy included clear and informative content, explanation of IDS and its benefits. The reservation process was streamlined making it easy for customers to register.

Online reservations doubled, indicating increased interest in IDS.
Purchases increased by 1.4 times, showing that more people not only inquired but also took action.
Sales saw a remarkable surge, rising by approximately 1.7 times compared to the previous year.