“Authentic videos and photo stories formed the backbone of the campaign as the featured artisans spoke about their craft and its connection to quality and longevity. Key factors in Danner’s handmade American footwear.”

“We connected these values of authenticity in their work with the same values Danner has held since 1932 when they first began creating hand made boots in Portland, Oregon.”

As part of a series of stories originating in New York, Portland and London, we connected with pioneering creators with an obsession for their craft. Drawing on these mutual values of authenticity in their work we highlighted the same values Danner has held since 1932 when they first began creating handmade boots in Portland, Oregon.

For over a century, Danner has crafted boots with purpose and integrity – footwear to equip those who choose the unlikely path, those who pioneer. Authentic videos and photo stories formed the backbone of the campaign as the featured artisans spoke about their craft and its connection to quality and longevity. Key factors in Danner’s handmade American footwear. Working with a global team, K&C created a campaign series which covered printed publications, advertising, social media, visual merchandising and video production. Featuring: Laila Gohar, Shinsuke Nakada, Jerry Buttles, Jacob Melinger, Phoebe Lovatt, Mark Bollman, Ben Erickson, Brit Kleinman, Kimberly Wesson, Mark Holmes, Stephen Kenny, Sarah Wolf, Richard Koehler, Spencer Staley and Britt Howard.